35% isn't free and I'll walk you through how to do this in your business.
AI Generated podcast description:
You've probably told yourself the story before. Zillow's premier agent program costs 35% but it costs nothing upfront, so it feels free. In this episode, Steve breaks out the calculator and proves that story is wrong. It's not costing you nothing upfront. It's costing you everything upfront. You just don't see it until you're staring at the closing statement.
Steve builds a full math model live, starting with a simple average sale price and a 2.5% GCI, then walks it all the way down to what Zillow is actually charging you per lead and per page view. The number will make you want to throw up. And that's before he gets to the real gut punch: the question of who's actually getting the branding every time someone clicks. Spoiler, it's not you.
This isn't a video about bashing Zillow. Steve's clear about that more than once. It's a video about taking the exact math model Zillow is already running on your listings, your data, and your traffic, and rebuilding it for yourself. He shows you what happens when you put $33 a day behind your own ads instead, what that turns into in leads per month, and why he'd rather you master paid traffic before you ever touch organic content.
There's a real formula in here. Page views, cost per lead, cost per registration, the whole thing stacked up so you can run your own numbers against Zillow's. And there are three assumptions Steve won't let you skip past, the ones that determine whether this actually works for you or just becomes another expense.
If you've ever paid a Zillow bill and felt a little sick about it, this one's for you. Watch the full episode to see the complete model and the exact numbers Steve uses to build your own version of it.