You are already building a business. Now you can get paid like an owner.
Real pays an 85/15 split with a $12K annual cap, no monthly fees, plus stock, revenue share, and a brokerage-in-a-box you do not have to build yourself.
8 Ways to earn at REAL
Compounding income by doing the same working you’re already doing now.
Commission income
85/15 split. 100% after your $12K cap.
Pre-cap stock plan
Invest 5% of commission, Real adds a 10% bonus grant.
Stock award for capping
150 shares granted when you meet your $12K cap.
Post-cap stock plan
Contribute 10%, Real adds a 15% bonus grant.
Elite Agent production award
$12,000 in company stock once you hit Elite status.
Elite Agent cultural award
Up to $8,000 in stock for teaching and giving back.
Stock award for attracting
75 shares when an agent you attract closes their first deal.
Revenue share income
Up to $4,000 a year per capping agent in your network.
Stock awards and SPP bonuses are RSUs subject to vesting and the terms of Real’s Agent Awards Stock Grant Program and Agent Stock Purchase Program. Figures reflect Real’s published 2026 US plans and can change.
What you are paying for now versus what you would pay here
No desk fee. No royalty. No monthly anything.
Cost that never stops
- Split of 70/30 or worse, often with a franchise royalty on top
- Monthly desk, tech, and marketing fees whether you close or not
- No equity. Your production builds someone else’s balance sheet
- Nothing left behind when you slow down or retire
Cost with a ceiling
- 85/15 split, $12K annual cap, then a 100% split
- No monthly fees. $249 to sign up, $900 annual brokerage fee paid $300 across your first three transactions
- $285 post-cap transaction fee or 15%, whichever is less. Drops to $100 at Elite Agent status
- Stock, revenue share, and a willable asset on the way out
$50 compliance and broker review fee per transaction. Team plans have $12K, $6K, and $4K cap options depending on your model.
The REAL Economics comparison model
Learn how your current comp package compares to REAL
Optional. Leave this at zero if attracting is not part of your plan. Revenue share is a byproduct of helping people, not a reason to join.
You would cap at $12K and then keep 100% of your split for the rest of your anniversary year. Capping also unlocks the stock award and revenue share tiers through Tier 3.
Estimates only, for illustration. Real’s side assumes the US agent plan: 15% company dollar to a $12K cap, then the lesser of $285 or 15% per transaction, plus a $50 CBR fee per transaction and the $900 annual brokerage fee. Revenue share assumes each first-tier agent caps and is paid at Tier One. Nothing here is a promise of income.
The part that keeps paying after the closing
Revenue share is a percentage of Real’s side of the split. Tiers unlock as your network grows, and it is willable.
Stock purchase plan
Put 5% of pre-cap commission into stock and Real adds a 10% bonus grant. After you cap it is 10% in, 15% bonus, up to a $2,250 match at the $12K cap. One-year vesting.
Elite Agent awards
Cap and pay $6K in post-cap fees and you unlock a $12,000 stock award, plus up to $8,000 more for teaching and community work. Transaction fees drop to $100.
Accelerators and legacy
Hit full cap and you unlock through Tier 3 for the year. Reach Elite and you unlock all five. Revenue share is willable, and co-sponsorship splits Real's side between two mentors.
Real pays up to 60% of revenue back to the agent community. From September 1, 2026, US agents must have revenue share paid into a Real Wallet business checking account. RSUs vest over one to three years depending on the program.
You are not trading support for economics
This is the objection I hear most. Cheaper usually means you are on your own. Here it does not, and my coaching sits on top of it.
Real Wallet
Business checking built for agents, automatic tax set-asides from each commission, points that reduce brokerage fees, and same-day capital.
Real Academy
Around 30 live classes a week from producing agents, plus microlearning you can actually finish between showings.
Mortgage and title
One Real Mortgage and One Real Title in the same file, with the Originate program if you want to earn on the loan side too.
ProTeams and Private Label
Team leads set splits, caps, and fees agent by agent. Independents can keep their own brand and still take the platform.
Multiple live Zooms every month, with me and the group
Real gives you the economics. This is where you get the playbooks. Every one of these is live, recorded, and built to supplement your growth in your business and at Real.
Inbound marketing
Building the machine that brings clients to you instead of you chasing them.
CRM mastery
Your database is the asset. The setup, the follow-up, and the discipline to work it.
Attraction
How to talk about Real without pitching, and how to support the agents who join you.
Investing
Turning commission income into holdings, using the market knowledge you already have.
Digital advertising
What is converting right now, what to stop spending on, and how to read your numbers.
What some of our other clients have said...
I have been working with Steve for over 2 years now, and my business has vastly improved! If you are looking for a coach who has lots of “techy” knowledge, Steve is your man! He knows what is working in today’s real estate climate and what’s not, and can help you set up strategies that bring results. I am so grateful for the success I’ve had since we’ve been working together!!
Steve is a great coach! This is my first time with coaching and Steve is just the right fit for guiding me in my business. He is holding me accountable for my weeks and my days. Not only that, he made appropriate recommendations towards my business success. Steve always have answers to my questions, and point me to the right resource where I need more information.
Before coaching, I was following a mindless and crazy path of building my business. I had no daily schedule, routines, and seemed like I was running around like a chicken with his head cut off. Steve has changed my life, not only my business life, but as a result it has impacted my personal life. In the little over a year I have been coaching, I have doubled my income, spent more quality time with my family, and I have SO much more structure than I ever had before.
Steve Olson is a fantastic performance coach. He is clear in his direction and has a superb understanding of my need for precise growth and areas of improvement in my business. He also has just the right balance in setting expectations from me as well as holding me accountable. I am excited as he is helping me take my business to the next level.
Steve’s success in building, and actively managing, his own team provides instant credibility to the advice he offers. Steve consistently demonstrates an understanding and appreciation for the various challenges I have faced and invaluable counsel in developing action plans which play to my particular strengths and compliment my strategies. Thank you Steve for helping me to achieve my goals.
We have seen significant improvement in our business since we began coaching with Steve. We had been comfortably coasting along but not achieving what we wanted to on our own. This year we will close over 63 transactions! Not only has our business increased but our free time has increased as well. Steve has helped us to grow our team with guided actions that create a solid foundation to build on.
Steve Olson has been instrumental in my success in the real estate business. When I started coaching, I had no money, a pile of debt, and a lot of worries. Steve has helped me to systematically change my “job” as a Realtor into a business, where I serve a constant stream of clients and I no longer worry about the next paycheck.
Steve is very helpful keeping us on track. Understanding our setbacks and helping us get going again quickly. He knows the technology tools and how to build a team.
I choose to work with Steve because I needed a major overhaul on the technology side of my business. Steve is a wealth of knowledge and can take complex technology platforms and break them down for me into simple terms. While there is no magic pill in the real estate business, every single call with Steve is worth it’s weight in gold. I highly recommend Steve to anybody who is looking to really enhance their understanding of real estate technology.
Steve Olson became my coach exactly one year ago, and he was the right fit for me. I wanted a coach who had experience running a small team rather than a solo agent. I now operate as a team of four. Steve has the skills, and the desire, to help anyone wanting to grow their real estate business.
Coach Steve Olson is positive, knowledgeable, patient and experienced. His weekly coaching calls have been critical in helping guide me through the next phase of building my business and Team. After only 3 months of coaching, he has already played a vital role in guiding me though hiring choices, team contracts and foundational strategies.
Steve has been a fantastic coach and really understands the concepts when it comes to building a team and trusting the system. Steve has the ability to listen to our needs wants and put together a plan to make it happen. We’re incredibly thankful we’ve had Steve for the past year and owe much of our growth to him and his coaching skills.
Steve has a ‘no-nonsense’ approach to direction and accountability. He doesn’t micromanage and has a way of driving to the heart of a problem. I have accomplished numerous objectives over the time I’ve coached with Steve. His understanding of technology, lead generation, and conversion is unparalleled. I would highly recommend coaching with him to anyone who is willing to take some direction in hopes of growing or making their business more efficient.
Steve is that coach that has helped me with immediate changes in my business. I need help growing the online portion of my business. For the last 2 years I wasted so much money on things that could work, but I just didn’t know what to do, what to say and when to do it. Steve has helped me on the right path and I am loving the success.
Steve has been great at providing resources for tracking calls and working in the different systems of prospecting. I am only 2.5 years in real estate and so I also appreciate the sales training and direction with how to communicate with potential clients that I am learning from him.
Imagine having regular, uninterrupted meetings with your Broker 2-4 times per month. When I have (what I think is) a new idea, Steve will point to the successes or failures of other ultra-successful agents like himself around the country. This is my second year of full time real estate sales and coaching with Steve. Steve has empowered me with decades of knowledge, methods and means perfected by the best of the best.
Ready to see if this is a fit?
I am excited to speak with you about scaling your real estate business. Book a call below to see if you are a fit. If the move does not make you money, I will tell you that on the call.